Social Media Marketing is a must for any business owner, big or small. The numbers are staggering, and the people there are in a happy, sociable mood. What better time to introduce your business or service? But there are literally hundreds of social sites out there, so it is also important to know which social networks you need to attack. Trying to join them all is a daunting task, and does not allow you to focus on your brand. Want to know which Social Networks you have definitely got to be a part of? Listed below are the top 7.
1 – Facebook – Hard to believe a nerdy kid at Harvard just started this so all the students could check each other out. Everyone knows Facebook, and well over 125 million users log in at least once a day in the U.S. alone.
2 – YouTube – Rapidly climbing the charts, now owned by Google (what do you think that will do with their search results?), they offer video and text based interaction.
3 – Twitter – A text only interface, clean, simple… and powerful. Allt he celebs and sports heroes tweet, and that has made it a popular one-way message delivery service. Employs 140 or fewer text characters, so brevity is key.
4 – LinkedIn – More of a social network for professionals, it brags of having members from all the fortune 500 companies executive staffs, CEO’s, FFO’s and the like. Get involved here and make just 1 quality connection and it could mean the sky is the limit.
5 – Hi5 – One of the fastest growing social networks, it has versions in all major languages. A must if you have (or want) a foreign business presence online.
6 – Skyrock – The #1 social networking site in France by far, it started out as a blog for a radio station, and progressed to a full-fledged social network site.
7 – Friendster – One of the original online social meeting places, it launched in 2002. Its basic format was the inspiration for Facebook and others.
* Honorable Mention – 51.com – China’s #1 with over 100 million users, this has the capability to overtake all others, simply due to China’s population numbers.
Knowing the most popular sites is only the beginning. Just 2 years ago MySpace was a beast, and now they are not even considered a top 10 social network(according to traffic). You have to know how to deliver your message to the different sites, and that is where a Social Media Marketing expert can help.