Social Media – Its Role in Online Marketing

Social media optimization is emerging as an important tool for internet marketing and its success for online media can be ascertained from the fact that famous social media sites like Facebook, Orkut, MySpace, LinkedIn have users in million. This whopping number of users online obviously is a great lure for an Advertising or Brand manager either of a smaller company or an International Brand. For Example YouTube has more than 101 million users with 50 percent visitor rate on daily basis.

Now as for a beginner Social Media happens to be websites with strong databases and customization letting people to talk, participate, share, network and bookmark, online. These social media sites are provided with facilities like discussion, feedback, voting, comments and sharing of information among users within and outside the network. Being a two side conversation media, Social Media Optimization is fine tuned to be connected with other sites, resources and people.

As this wide spectrum of social media is not easy to be summed in a single facility, hence it is provided to the users in multiple ways and manner. On the basis of facility first comes the Social News Sites like Digg, Sphinn, Newsvine, Mixx, and more where a user can post or make comment on a news article.

Photo Bucket, Flickr, Snapfish, YouTube are the Social Sharing Sites where photos and articles are get shared among its users. Social Networks like Orkut, Facebook, MySpace, LikedIn are the place online where two persons connect with each other online. Finally, Social Book Marking is the other social media platform in form of sites like Delicious, Faves, Stumble Upon and Blog Marks, etc.

A social media site thus for this massive variety and number of users can help in brand promotion and advertising a product online.