Any size of company can benefit from social media tools as one tweet can reach millions of people. Through social networking, customers will get to know you and feel in touch with you, and that will encourage them to buy from you. Using social media will not only increase sales but also increase brand awareness and best of all, it’s free.
Marketing with social media can increase the awareness of your product and drive traffic to your site. Loyalty of your customers will grow stronger as they become more familiar with you and your products. You will have a platform to showcase new products, innovations, and to add value to existing products.
So how do you increase sales using social media? Here are a few tips that will get you started in social media and boost sales:
1. To properly utilize social media, you need to understand your prospective customers and know where they go to socialize online and what their interests are. You might want to visit some forums that relate to your products to get some insight of where and how your potential customers hang out online.
2. If you are just starting out, just pick one or two to start with, like Twitter and Facebook. Social media is time consuming, so master these two and then you can branch out.
3. As your network grows, you will be interacting with existing and potential customers. You need to be creative, like having contests, rewards, even Tweetups, which are meetings of some of the people you tweet. You also need to integrate to get even more out of social media. For example, if you host a Tweetup that is a demonstration of a new product, make a video, post it on Facebook, and publish it on YouTube.
Business Blogs
The best way to profit from these relationships you’ve built or are beginning to build through various social platforms, is to drive them to your blog. In your blog you will:
1. Give useful information that will encourage your audience to tell others
2. Encourage participation and start conversations
3. Only pre-sell, not sell. You are establishing your reputation as someone people will want to buy from but you are not selling yet.
4. Tell people about your product and give them an idea of what it will be like to buy from you. If they think you are reputable and knowledgeable, they will be more inclined to buy from you.
5. Offer something valuable, yet free, like an eBook, video, or a report in exchange for their name and email.
At this point, prospects can be set up on an auto responder for emails. Emails need to be about 80{e31915232f627aba387f5fbf94f9a250ae116cee0c2da27b298f0b4ae14d446f} valuable and free content with only about 20{e31915232f627aba387f5fbf94f9a250ae116cee0c2da27b298f0b4ae14d446f} being sales related.